- #WHO WON THE NBA CHAMPIONSHIP LAST YEAR PROFESSIONAL#
- #WHO WON THE NBA CHAMPIONSHIP LAST YEAR SERIES#
At the beginning of season, we weren't even on the radar." "We had to take advantage of the opportunity to get back here," Curry said after the game. Curry was joined by veterans Klay Thompson, Draymond Green and Andre Iguodala in winning their fourth championship with Golden State.
#WHO WON THE NBA CHAMPIONSHIP LAST YEAR SERIES#
Stephen Curry scored 34 points for Golden State and earned the series Most Valuable Player award, the first time he won the honor. It was the franchise's seventh overall title. The Golden State Warriors clinched the team's fourth NBA title in eight years Thursday night, decisively defeating the Boston Celtics on the road, 103-90, to win the seven-game championship series, 4-2.
#WHO WON THE NBA CHAMPIONSHIP LAST YEAR PROFESSIONAL#
Professional basketball supremacy has returned to the San Francisco Bay Area. Repeating will help.Stephen Curry raises the NBA Finals Most Valuable Player Award after the Golden State Warriors defeated the Boston Celtics 103-90 in Game 6 of the 2022 NBA Finals on Jin Boston. "Do it again or get close and keep that level of play very high. "But you've got to do it again," Rosner added.
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Combine that with a championship and him performing at the highest level in the biggest moment it's a pretty magical formula. According to Forbes, Antetokounmpo makes roughly $25 million from sponsorship deals, adding that money to his league-high $45 million (average) salary.Īsked what marketers will now see in Antetokounmpo after winning the NBA Finals, Rosner said: "A global citizen, great personality, a 10,000-watt smile, and an athlete that's able to do things rarely seen. That should help enhance his marketability for companies looking to add to their endorsement roster.Īntetokounmpo's endorsement deals with companies, including Nike, and has an equity stake in sports drink maker Ready Nutrition. Rosner, a sports management professor at Columbia University, said Antetokounmpo was more exposed to casual NBA fans. "You combine that trait with unbelievable ability, and displaying that during the Finals at a level that we rarely see, and overcoming adversity with the knee injury, the story just all adds up perfectly." "He just continues to prove himself out as an eminently likable guy," said branding and marketing expert Scott Rosner. That could impact Antetokounmpo's future Q Score, a metric used by marketers to determine the popularity and likeability of athletes. One media executive noted that Curry's performance in the 2015 NBA Finals – his first championship – helped his brand and assisted in elevating the Warriors' popularity in the NBA.Īntetokounmpo, 26, averaged 35.2 points and 13.2 rebounds in the series against the Suns, and after the game, his character and personality were displayed, including an emotional moment following the Bucks' victory. And the five-game series in 2017, including the same two teams, averaged 20.4 million viewers.īut with the Bucks winning – overcoming a 0-2 series hole – and Antetokounmpo's performance in Game 6, expect his brand stake in the NBA to grow, similar to Curry's. The 2018 series (Golden State Warriors-Cleveland Cavaliers), featuring the NBA's biggest stars in LeBron James and Steph Curry, averaged 17.6 million in four games. The six-game set averaged 15.1 million viewers. The NBA Finals was last played during the month of June in 2019, when the Golden State Warriors and Toronto Raptors attracted 13.3 million viewers for Game 1 of the series. In media circles, some pondered why the NBA didn't plan for a Sunday time slot, believing that day would generate more viewers. The last time a Finals game was played on a Saturday came in 1981. The Bucks-Suns series averaged 9.3 million viewers through the first four games and 9.5 million for Game 5, which was played last Saturday. That was up 13% from last year, and Game 2 was up 41% and peaked at roughly 11 million viewers. Still, the 2021 series helped the league rebound from a viewership drop when Game 1 attracted 8.5 million viewers for two smaller-market clubs. The NBA Finals is usually played in June, and league officials note that July is the worst time of the year for PUT (people using televisions) levels. That six-game series was played in October due to the pandemic and averaged 7.5 million viewers, down 51% from the 2019 series. That's up 32 percent from the 2020 NBA bubble Finals series featuring the Los Angeles Lakers and Miami Heat, and no spectators.
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Eastern time hour, and the series averaged 9.9 million viewers overall.
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The contest peaked at 16.5 million viewers in the 11 p.m.